How to Discover your Audience for Social Media Marketing
Web Design Knutsford is a web design agency that offers various services including a dedicated team of social media Knutsford executives that can handle your organisational social media channels.
Discovering your audience is the first step when it comes to social media marketing, but how do you know who your audience is? Will it always be the exact same target market for your brand?
Web Design Knutsford are here to help you identify your audience for social media Knutsford through this informative blog post.
Demographics and Statistics
Every marketer worth their salt should be using demographics and statistics to identify their audiences. But what numbers, figures and stats should you be using? Well, just about any you can get your hands on that are relevant to your product or service.
If you know that the majority of sales for your business come from those over the age of 50, a quick and simple bit of research will tell you that for the over 50 age group- Facebook is the most commonly used social media Knutsford platform.
Similarly, if you product is mainly bought by younger markets, Twitter might be the more appropriate choice for your social media marketing campaign.
The Seven P’s
The seven P’s is a marketing paradigm that is used by marketing executives worldwide to identify audiences and the way in which businesses should connect with them.
The list starts with the first 4 P’s:
Product – The Product should fit the task that it is required for, it need to work and it should be what the consumers are expecting to get.
Place – The product should be available from where you consumer can find it. This may be on the High Street, the internet or any other method of purchasing.
Price – The Product should always be seen as representing good value for money. This does not necessarily mean it should be the cheapest available. This effective pricing needs to be reflected through your social media strategy.
Promotion – Advertising, PR, Sales Promotion, Personal Selling and, in more recent times, Social Media Knutsford are all key communication tools for an organisation. These tools are all used to promote a business and to connect it with the intended audience.
The additional three P’s are People, Physical evidence and processes but we recommend starting with the first 4 when devising your social media Knutsford strategy.
Conduct Your Own Research
When it comes to your social media Knutsford campaign, just like many other business ventures, trial and error is often the most effective way to identify a useful strategy.
The great thing about social media is that is does not cost anything. Facebook, Twitter and all other major social media platforms are free to have an account with so you will not be directly losing any money implementing a strategy.
Try putting out polls, stories and other social media features to see what reaction you get.
Contact Your Social Media Knutsford Specialists Today
Get in touch with Web Design Knutsford, your social media Knutsford specialists. We can help you identify your audience for social media campaigns and will have you generating sales, leads and conversions in no time.