Tips On How to Optimise Your Organisation’s Facebook Page
Web Design Knutsford is a website design and online marketing agency based in Warrington, we have been helping businesses of all sizes and backgrounds develop their online presence through methods such as Facebook marketing Knutsford.
We know better than anyone that taking advantage of the free online social media platform Facebook, is an absolute must for businesses that want to remain both relevant and competitive online.
However, many business owners that make use of Facebook, do not capitalise on the benefits it can have for them if their page is properly optimised.
In this blog, we will give you some top tips for optimising your organisation’s Facebook page.
Include All of Your Relevant Company Information
The first aspect to optimising your company Facebook page is ensuring that all of your company information is included on the page.
Facebook has specific locations where you can list information such as your phone numbers, email address location, opening hours and much more.
Not only is this hugely beneficial as customers now have the relevant information to contact you, giving background context such as the year you were formed provides your company with credibility.
Take it form a Facebook marketing Knutsford agency, this should be the first step in your Facebook marketing journey.
Use your Cover, Profile and Other Photo Opportunities for Branding
Cover photos are the first thing users see when they land on your Facebook page, therefore they are the perfect way to reinforce your brand image.
Similarly, profile pictures and other photo opportunities will afford you the ability to reinforce your brand message.
This may mean having your cover photo as your company logo or a team photo. whatever you decide on, make sure you take advantage of this branding opportunity.
Add a Call to Action Button
If you have not already, be sure to add a call to action onto your Facebook page. Make sure the call to action is relevant to your business and your intended marketing direction.
This may mean including a call to action for a recent promotion or sale or just a link to a contact form. Whatever you decide on, make sure the call to action looks great and fits in with your Facebook page so it does not look like a cheap marketing technique.
Speak to your Facebook marketing Knutsford service- Web Design Knutsford about including a professional call to action on your Facebook page.
Pin the Most Important Posts to the Top of Your Facebook Page
One of the best features for businesses is the ability to pin important posts and statues to the top of your Facebook page. All you need to do is click in the top right corner of the post and select the pin to top option.
Any promotions or company milestone statuses will look welcome at the top of your Facebook page.
Speak to Your Facebook Marketing Knutsford Agency Today
Contact Blue Whale Media today for helping and advice regarding Facebook marketing Knutsford. We can help you optimise your Facebook page and improve your businesses’ online presence.